These are the most prominent plastic packaging trends that we can find for 2021 and 2022. It is high time to think about following these trends so that you will be able to take your business to the next level with these packaging ideas. Flat illustrations
Flat illustrations are currently dominating the overall design world. Due to the same reason, they have creeped into packaging as well. The Flat designs became popular around seven years back. They are still popular. In fact, you can say that flat illustrations have reached their peak popularity as of now. This is why you can think about taking the maximum out of it and introduce flat illustrations into your packaging.
One of the best things about flat illustrations is that they can provide assistance to you with moving forward with the minimalist design as well. On the other hand, the flat illustrations are versatile. You will be able to adapt the flat illustration to match perfectly well with your branding. On top of everything, it can deliver much-needed assistance to you by creating the most compelling package design that you can ever think about. You will find it an easy task to print them on a variety of packaging materials as well. If you come up with the decision to follow this trend, it is important to pick an appropriate illustration style, which would complement your brand. One of the mistakes that brands do in here is that they just copy the popular styles, which are already existing out there. You must refrain from committing that mistake.
You can take a look at the color palette of your brand and then pick the best colors out of them. Then you can use those colors and come up with a flat illustration for the brand. You will need to ensure that you are making the flat illustration match perfectly well with your brand identity. When a person sees your packaging, he should remember that it belongs to your brand. This will provide you with the chance to get your brand closer to the customers. Promote minimalism
As mentioned earlier, you should think about promoting minimalism through your product packaging. It has become one of the hottest packaging design trends in all parts of the world. We can see minimalism everywhere. For example, businesses tend to stick to minimalism at the time of getting the business logo designed. On the other hand, we tend to stick to minimalism at the time of decorating our bedrooms as well.
Minimalism is all about introducing simplicity into your product packaging. You should make it look natural. The design you have on top of product packaging should be something uncluttered. Then you can even share an important message to the customers, which is that you don’t have anything to hide behind the busy graphics you have on the packaging.
One of the best methods available for you to highlight minimalism in your packaging is to seek the assistance of high contrast elements. You should be using these high contrast elements on top of simple looking backdrops. On the other hand, you should just select one aspect of your brand story and stick to it at the time of designing the package. It is another convenient and effective method available for you to promote minimalism. For example, assume that your brand has committed to ensuring sustainability. Then you can get the minimalist package designed while keeping that as the base. Some of the other areas that you can focus on include the quality ingredients, history of your business, or even a vintage background related to your business.
At the time of designing a minimalist packaging, you need to ensure that you are just focusing on one visual element. If you don’t adhere to this, you will never be able to promote minimalism effectively. Likewise, you can only use one strong typography and one striking color. You can create a strong impact with the support offered out of it as well. On the other hand, this kind of design will be able to deliver all the support that you need to make your logo stand out from the rest. Sustainable packaging design
Another trending packaging design idea is to stick to sustainability. Your packaging has the ability to contribute a lot to the sales that you generate. In fact, you may call it an excellent megaphone available for your brand. However, the packaging would eventually end up in a trash bin. The general public, including your customers, are aware of this fact. They don’t want to contaminate the planet by purchasing products that offer such packaging. This is why it has become essential for you to go ahead with sustainable packaging. There are no alternatives available to consider and you must always ensure that you stick to it.
If you are using plastic for your packaging, it is high time to look for an alternative. That’s because we all know that plastic is not good for the environment. People in today’s world have taken appropriate measures to refrain from using products that are packaged with plastic. Plastic is a material that doesn’t biodegrade. Instead, it would simply end up in the landfills. In other words, plastic can litter the landscape that we have and end up creating massive garbage patches around the world. Therefore, you will not be able to increase your sales volume by using plastic for packaging. There is a trend among businesses around the world to stick to non-plastic packaging as much as possible. You need to do a bit of research and understand what sustainable alternatives are available for you to consider. Then you will be able to use those sustainable alternatives and create your packaging.
Plastic is not the only cost-effective material available for product packaging design. If you can take your time and research, you will come across numerous other cost-effective materials. You just need to locate that material and use it for packaging design. Bold patterns
We can also see how some of the brands have started introducing bold patterns into their packaging. If you believe that if you had more than enough with minimalism, you are provided with the freedom to move forward with this trend. In fact, you will be able to create minimalism in your own unique way with the help of bold patterns as well.
Moving forward with bold patterns is an excellent approach that you can follow to counter the overwhelming popularity of minimalism. That’s because you are going forward in the opposite direction. This will help you to gain some attention from the consumers as well.
When you proceed with bold patterns, you should ensure that you are making each and every pattern fit into the overall aesthetic delivered out of your packaging. That’s because you should still think about focusing on cohesive branding. On the other hand, you need to stick to repeating the same design over and over again. That’s because having too many competing design elements can create a negative impact. You should also stick to a proper color scheme, which would tie the package together. Tech interactive packaging
We are living in a technologically developed world. Due to the same reason, you may think about the possibility that you have to go ahead with tech interactive packaging as well. You will be able to see social media tiles, QE codes, and interactive games all around you. While keeping that in mind, you can think about incorporating those elements into your packaging as well. Then you can provide your customers with a unique and different approach to interacting with the product that you are offering into the market as well.
When you are following this trend, you need to make sure that the elements introduced into the package are correlating with the story, vision, and purpose of the brand. That’s because introducing some random tech elements would create a disconnect and you never want that to happen. You should also ensure that your tech packaging is social media friendly at all times as well.
Post time: Apr-13-2021